How to Add Social Media Links Below Your Google Business Listing with Squarespace

Have you ever seen a listing in Google with social links at the bottom?

While setting up your Google Business profile is a wonderful way to attract new business, there isn't a direct way to connect your social links through their dashboard. 

Because this isn't an obvious fix, you'll notice that many people aren't taking advantage of this which makes it an even bigger opportunity. While I typically prefer to send people directly to my website, I find that social channels like Instagram do a great job of showing off my work and can often lead to even more client inquiries.

Let's get started! I'll break it down step by step so you can follow along. 

Step 1) Editing the Code

 I'm going to have you copy the code below and paste it into a word document where you can edit it yourself. 

<script type="application/ld+json">
{ "@context" : "http://schema.org",
  "@type" : "Organization",
  "name" : "Your Organization Name",
  "url" : "http://www.your-site.com",
  "sameAs" : [ "http://www.facebook.com/your-profile",
    "http://www.instagram.com/yourProfile",
    "http://plus.google.com/your_profile"]
}
</script>

Once you've pasted this into your own text editor, you are going to edit the bold text starting with "Your Organization Name." Then add your website URL, facebook link, instagram link, etc.

Feel free to remove any social profile link if you don't want it to show up. 

Step 2) Adding it to Your Website

Next, head over to your Squarespace website and in the main dashboard go to...
SETTINGS > ADVANCED > CODE INJECTION

Note that "ADVANCED" is located under the "WEBSITE" section. 

Now you should be looking at this:

Go ahead and paste in the code from Step 1 here in the HEADER section.

Step 3) Check Yourself

Head over to https://search.google.com/structured-data/testing-tool and plug in your URL. Click on "Run Test an wait to see your results. On the right side of the screen you should see the word "Organization." If you click that it should list the information that you added to the code. Looking good?

Google search may take a few weeks to show the changes, but you should be all set! If you found this tutorial helpful, let me know in the comments and feel free to ask any questions too.

How ToGalen Mooney9 Comments